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How to Work Less and Sell More
Team McRales • Sep 16, 2019
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Sales, especially outside sales, is one of the more challenging disciplines you can call a career. This doesn’t mean it can’t be fulfilling. I’m just saying that it can be tough.
But let’s be real, sales is simply a discussion between two people that decide to either: 1. Continue the conversation and come to an agreement (a closed sale) or 2. Decide to not talk about the subject and move on to the next conversation. In its simplest form the act of selling can be distilled into 5 steps: cold call - follow up - cross sell - follow up - repeat. Like a machine, sales professionals tirelessly make connections, develop relationships, and add value to those relationships in one way or another.
So what can you do to improve efficiency? How can you reach more people and not burn out working more hours?
Build A Robot!
Well kinda'. The tech is there. You just need to leverage it.
1. Social Media Platforms
Leverage social media scheduling tools and Automatically post out content relevant to the people you are selling to. Make sure you sell your self in promotional posts, between the curated posts. Make it easy for prospective clients to find you and get in touch with you. "More than half (53%) use social media to follow group discussion threads related to their vendor research." Demand Gen Report.
2. Automate Where You Can
Automate where you can - with all the intuitive email marketing, POS, and eCommerce solutions, much of your business can be automated and customized to optimize your conversations and close the sale.
By using this tech, you can smoothe out your operations and create more opportunities for conversations. Sure, it takes some front-end work to set up, but in the long run, you'll work less and sell more.
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FAQs (short for frequently asked questions) help your business stay organized and allow customers to find information easily online, rather than having to call or visit your store/office to get the information they need. Your website design company should recommend that you create an FAQ page as part of your digital marketing strategy. If you haven’t created an FAQ page on your website yet, here are some tips on how to do it right and get the most out of it. What is a FAQ? A frequently asked question, or FAQ, is exactly what it sounds like: an answer people might commonly ask about a specific topic. If you are running a business and selling something online, there’s no better way to quell customer concerns than with an easily accessible list of frequently asked questions. They should be short and sweet — just enough info that someone with limited knowledge of your product can grasp its uses quickly and easily.
According to the CDC, about 26% of adults in the United States have some type of disability. That’s 61 million people. And if your site isn’t accessible to them, then you could be leaving a lot of money on the table.
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