Kraken Apothecary –
Crafting a Mystical Online Presence
Skills and Deliverables
Square Web Design
Content and Copy Editing
Digital Marketing
Background
Kraken Apothecary, an artisanal skincare brand based in Pittsburgh, sought to transcend its Etsy confines and establish a standalone web presence that captures its unique essence. Stevie, the owner, aimed to infuse her site with the brand’s mystical and gothic flair while broadening her product offerings and sharing the stories behind her creations.
Goals:
- Transition brand focus and sales from Etsy to a dedicated website
- Craft an immersive brand experience mirroring Stevie’s unique style
- Enhance the product range and detail the narratives of each item
Solution
In partnership with McRales Marketing, a custom Square website was developed, embodying the enchanting spirit of Kraken Apothecary:
- Aesthetic that mirrors Stevie’s witchy, gothic design ethos
- An enlarged product catalog and online inventory
- Seamless integration of Square’s e-commerce functionalities
- Responsive design for optimal viewing on all devices
- A blog feature that weaves the lore and therapeutic benefits of her products
Utilizing Square’s platform facilitated the seamless realization of Stevie’s vision, marrying brand identity with e-commerce efficiency.
Results
Since its inception in 2022, the website has:
- Effectively transitioned Kraken’s presence from Etsy to its own domain
- Enabled Stevie to autonomously spearhead the brand’s expansion
- Garnered accolades for authentically capturing the Kraken Apothecary spirit
Conclusion
The collaboration with Stevie led to the creation of a distinctive and captivating website, free from third-party constraints, authentically representing Kraken Apothecary’s artisanal ethos. The positive feedback from customers underscores the site's success in conveying the brand's mystical and healing narrative, marking a significant milestone in its digital journey.
