We build systems that grow your business.

Square, Shopify & Wix builds for hospitality, retail, and B2B businesses. Pittsburgh-based. U.S.-delivered. Revenue-ready from Day 1.

Client Testimonials and Feedback

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Amazing website update! Joe & Amy helped with other features for my small business too.
CJ Ministry
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Amy & Joe are highly skilled! They understood my needs and helped me reach my goals. Highly recommend!
Rachel Luginbuhl
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Amy and Joe were amazing during my website transition to Square Up! Very happy and would highly recommend.
Sunny Sanchez
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Joe is outstanding! Thorough, helpful, and ensures your system is running properly. HIGHLY RECOMMENDED!
Leah M Gizzi

Commerce architecture built around your results.

We don't design websites. We engineer commerce systems built on Square, Shopify, and Wix. Systems that are fast on mobile, built to convert, and designed to pay for themselves within 90 days. Every engagement starts with understanding exactly where your business is losing revenue. From there, every decision, platform, structure, copy, and integration is made to fix it. Onshore project management. U.S.-based infrastructure. Outcomes you can measure from Day 1.

See How We Work

Industries We Build For

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Retail & Wholesale

Square and Shopify storefronts made to move inventory, reduce manual order handling, and convert browsers into buyers online and in-store.

Learn More
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E-Commerce

From product launches to abandoned cart recovery, our e-commerce systems are engineered for conversion, not just appearance.

Discover How
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B2B & Services

Lead pipelines, intake automations, and client portals for B2B firms and service businesses that need their digital systems to do the qualifying work.

Explore Solutions
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Automation & Email

Lifecycle emails, lead nurturing sequences, and intake automations built for businesses that need marketing results without a full-time hire.

View Projects

Client Work: Commerce Systems Built to Perform

View Our Portfolio

About McRales

McRales is a Pittsburgh-based commerce architecture agency. We build revenue-generating digital systems for small and mid-market businesses across the United States and Canada. We specialize in commerce builds for hospitality, retail, B2B, and service businesses — engineered for speed, conversion, and a 90-day payback timeline. Onshore delivery. U.S.-based infrastructure. No offshore handoffs.

Meet the Team

Meet Our Valued Partner Brands

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Frequently Asked Questions

Hi there! Have some questions about our company? Find the answers below. 

  • What does McRales do?

    McRales is a Pittsburgh-based commerce architecture agency that designs, builds, and maintains revenue-generating digital systems for small and mid-market businesses. That includes Square commerce builds, Shopify Plus implementations, and Wix hospitality systems — all delivered with onshore U.S. project management.

  • Where is McRales located?

    McRales is headquartered in Pittsburgh, Pennsylvania, and serves clients across the United States and Canada. All project management is handled onshore with U.S.-based infrastructure.

  • What types of businesses does McRales work with?

    McRales works with hospitality businesses, retail stores, B2B service firms, appointment-based service providers, and businesses looking to automate email marketing and lead nurturing workflows.

  • What platforms does McRales build on?

    McRales builds on Square, Wix, Shopify, and Shopify Plus. Platform selection is based on your business model, revenue stage, and growth goals, not a default recommendation.

  • How does the McRales Build Method work?

    The Build Method is a 5-phase framework: Discover, Architect, Build, Launch, and Optimize. New builds complete in 4-6 weeks. Optimization and growth projects complete in 6–8 weeks.

  • Can McRales help Pittsburgh businesses set up Square or Shopify?

    Yes! McRales specializes in Square and Shopify builds for Pittsburgh-area hospitality, retail, and service businesses — and for national clients who need onshore U.S. delivery and data sovereignty.

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