GlobalPittsburgh –
Empowering Global Entrepreneurs to Succeed Online
Skills and Deliverables
Workshop Facilitation
Background
The pandemic left many small businesses, particularly those in developing countries, struggling to move their operations online. Entrepreneurs from Guyana, Suriname, and Trinidad and Tobago lacked the knowledge and resources to establish an online presence, making it difficult for them to sustain their businesses during lockdowns and restrictions.
Solution
McRales Marketing partnered with GlobalPittsburgh and Neighborhood Allies through the GOGO Program to offer hands-on workshops designed to help businesses:
- Develop professional websites
- Integrate e-commerce solutions for online sales
- Create effective digital marketing strategies using social media, email marketing, and other tools.
The program featured personalized critiques, one-on-one coaching, and accessible bootcamps, making it easy for entrepreneurs to adopt the necessary tools to succeed online.
Results
Many participants, including Sian Cuffy Young from Trinidad and Tobago, successfully launched new websites and experienced improved customer engagement and online visibility. While specific metrics varied, businesses saw:
- Significant increases in customer interactions and digital traffic.
- Enhanced ability to sell products and services online, helping them maintain and even grow their operations during the pandemic.
Conclusion
McRales Marketing’s approach provided small businesses with the skills and tools to not only survive the pandemic but to build lasting, scalable digital operations. Their ongoing support and personalized coaching ensured that these businesses are well-equipped for the future, able to grow their online presence sustainably.
