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923A Coins & Designs – 

Honoring Service with Digital Craftsmanship

Skills and Deliverables

BigCommerce

Digital Marketing

Content Management

Web Design

Content Editing

Background

923A Coins & Designs, a veteran-owned business, specializes in creating hand-carved wooden plaques and military challenge coins. The objective was to revamp their website to better mirror their commitment to honoring service while enhancing functionality for custom and wholesale orders.


Key objectives were:


  • Embodying the founder’s military heritage
  • Integrating automated systems for military wholesale transactions
  • Facilitating the customization process for plaques and coins
  • Utilizing narrative-driven marketing to foster repeat business

The BigCommerce framework was pivotal in realizing the client's vision of a service-honoring e-commerce experience.

Solution

McRales Marketing developed a bespoke BigCommerce platform that encapsulates the spirit of military service and supports the business’s operational needs:


  • Incorporation of patriotic designs that pay homage to military values
  • A dedicated portal for wholesale pricing and purchases
  • Simplified processes for customizing products directly on the website
  • A mobile-responsive layout to enhance user experience and drive sales

The BigCommerce framework was pivotal in realizing the client's vision of a service-honoring e-commerce experience.

Results

Since its launch in late 2022, the new website has:


  • Broadened the scope for personalized product options
  • Grown the number of military wholesale accounts
  • Successfully launched and marketed the NCO Backbone product line
  • Earned acclaim for its patriotic and service-oriented design

Conclusion

This project is a testament to McRales Marketing’s ability to create digital platforms that not only resonate with the client’s ethos but also propel their business forward. The success of 923A Coins & Designs’ website underscores our expertise in crafting e-commerce solutions that honor the past while embracing the future, proving the site as a powerful tool for their mission to commemorate service.

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