Soil Sisters –
Cultivating Digital Growth for Organic Heirloom Seedlings
Web Design
E-commerce Development
Digital Marketing
Soil Sisters, a black-owned, women-led plant nursery in Pittsburgh, PA, specializes in organic heirloom seedlings and produce. Amid the 2020 pandemic, they sought to expand their reach and sustain their mission of fighting food apartheid by establishing an online sales channel.
Goals:
Partnering with McRales Marketing, Soil Sisters launched a custom Duda website that reflects their ethos and facilitates online plant sales:
Utilizing Duda, we crafted a site that balances aesthetic appeal with functional e-commerce solutions, representing their brand effectively.
Post-launch, the Soil Sisters website has:
This project not only provided Soil Sisters with a crucial online sales channel but also enhanced their digital footprint, aligning with their values as a black-owned, community-focused entity. The Duda-based site supports their growth and allows easy management, reflecting the essence of Soil Sisters. Feedback indicates the site has significantly boosted their brand and reach, affirming its role as a key asset in their ongoing success.
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