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Marc Jacobi Real Estate – 

Navigating Digital Excellence in Real Estate

Skills and Deliverables

Digital Marketing

Squarespace Web Design

Content Management

Background

Marc Jacobi, a real estate maestro, sought a digital platform that mirrored his expertise in the competitive Westport market and his affinity for coastal living. The goal was to create an online hub that not only showcased his premium listings but also his unique approach to real estate transactions.

Solution

Leveraging the Squarespace platform, McRales Marketing crafted an on-brand website for Marc that resonated with the aesthetic and functionality of coastal sophistication. Key features included:

  • Elegant fonts and color schemes mirroring the serenity of coastal living.
  • An "About" section narrating Marc’s dual expertise in real estate and seafaring adventures.
  • Mobile-responsive design facilitating seamless property browsing.
  • An integrated search feature connecting users directly to MLS home listings.
  • A dedicated blog offering insights into navigating Westport’s dynamic real estate market.

Results

Since the launch of marcjacobi.com, the website has become a pivotal asset in Marc’s marketing arsenal:


  • The site has become the primary source of client inquiries, significantly expanding his market reach.
  • Marc has successfully broadened his clientele along the Connecticut shoreline.
  • The website effectively communicates his tailored concierge service, leading to increased sales and enhanced client relationships.

Conclusion

The marcjacobi.com project exemplifies McRales Marketing’s ability to deliver tailored digital solutions that encapsulate the client’s brand ethos while driving tangible business results. Marc Jacobi has emerged as a distinguished figure in Fairfield County’s real estate scene, with a website that not only showcases his offerings but also forges meaningful connections with potential buyers.

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