Kraken Apothecary –
Crafting a Mystical Online Presence
Square Web Design
Content and Copy Editing
Digital Marketing
Kraken Apothecary, an artisanal skincare brand based in Pittsburgh, sought to transcend its Etsy confines and establish a standalone web presence that captures its unique essence. Stevie, the owner, aimed to infuse her site with the brand’s mystical and gothic flair while broadening her product offerings and sharing the stories behind her creations.
Goals:
In partnership with McRales Marketing, a custom Square website was developed, embodying the enchanting spirit of Kraken Apothecary:
Utilizing Square’s platform facilitated the seamless realization of Stevie’s vision, marrying brand identity with e-commerce efficiency.
The collaboration with Stevie led to the creation of a distinctive and captivating website, free from third-party constraints, authentically representing Kraken Apothecary’s artisanal ethos. The positive feedback from customers underscores the site's success in conveying the brand's mystical and healing narrative, marking a significant milestone in its digital journey.
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