Soil Sisters –
Cultivating Digital Growth for Organic Heirloom Seedlings
Skills and Deliverables
Web Design
E-commerce Development
Digital Marketing
Background
Soil Sisters, a black-owned, women-led plant nursery in Pittsburgh, PA, specializes in organic heirloom seedlings and produce. Amid the 2020 pandemic, they sought to expand their reach and sustain their mission of fighting food apartheid by establishing an online sales channel.
Goals:
- Boost web traffic and online sales with e-commerce integration
- Refine the brand image through a sleek, contemporary design
- Engage local customers and highlight community involvement
- Communicate their ethical farming practices and mission
Solution
Partnering with McRales Marketing, Soil Sisters launched a custom Duda website that reflects their ethos and facilitates online plant sales:
- Integrated e-commerce capabilities for online ordering and fulfillment
- Responsive design for a seamless mobile shopping experience
- A blog and resources section to drive organic traffic and educate visitors
- An “About Us” page highlighting their mission, community efforts, and black-owned business status
- Promotion of local agriculture and sustainability within the Pittsburgh area
Utilizing Duda, we crafted a site that balances aesthetic appeal with functional e-commerce solutions, representing their brand effectively.
Results
Post-launch, the Soil Sisters website has:
- Established a strong e-commerce presence, transitioning smoothly from in-person sales
- Empowered the team to manage the site and content updates independently
- Garnered positive feedback for its design and user experience
- Laid a solid foundation for ongoing business and community growth
Conclusion
This project not only provided Soil Sisters with a crucial online sales channel but also enhanced their digital footprint, aligning with their values as a black-owned, community-focused entity. The Duda-based site supports their growth and allows easy management, reflecting the essence of Soil Sisters. Feedback indicates the site has significantly boosted their brand and reach, affirming its role as a key asset in their ongoing success.
