Understanding your business comes first.
McRales is a Pittsburgh-based website and ecommerce firm helping retail, hospitality, and service businesses build better websites and resolve problems with existing ones. We bring more than a decade of hands-on website and ecommerce experience, supported by a background in small-business banking, payments, editorial work, and design. That combination helps us understand both the customer-facing website and the work happening behind it.
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Building Better Digital Solutions
The right solution is not always a new website.
Fresh Starts
Sometimes a business needs a fresh start. Sometimes it needs a better setup, clearer content, or a specific problem resolved.
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Understanding Your Needs
We begin by understanding what you want to accomplish, what is already working, and where the difficulties lie. Then we help you weigh the options and decide what is worth changing. The recommendation should fit the business, not simply the platform or the project.
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Tailored Solutions
Our work includes website design and development, ecommerce, online ordering, booking systems, analytics, conversion improvement, CRM connections, automation, and the digital tools behind the customer experience.
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Commerce Architecture
We call this approach Commerce Architecture, ensuring that your digital systems work together seamlessly.
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Building Better Digital Experiences
Direct involvement, from planning through handoff.
Comprehensive Strategy
We handle strategy and implementation together, carrying business requirements into content, layout, platform settings, and testing. We also coordinate with platform support when needed and provide guidance so clients can manage the finished work.
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Clear Communication
You get clear explanations, practical recommendations, and direct communication with the people doing the work.
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Tailored Solutions
Our approach ensures that we design and implement the right solution instead of relying on a one-size-fits-all template.
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Commerce Architecture
We connect ecommerce, ordering, booking, analytics, and other digital tools so they work together seamlessly.
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Let’s talk about what your business needs.
Whether you are planning a new website or working through a problem with an existing one, start with what you want to accomplish. We can help you work out the next step.
Let’s Talk About Your Website
